Ace Turtle partners CEVA to enable freight forwarding for international brands in South-east Asia

Asia’s omni-channel platform company Ace Turtle has partnered with CEVA Logistics, one of the world’s largest supply chain management companies, to manage global freight forwarding for international brands that Ace Turtle will power through its cross-border solution in South-east Asia.

Ace Turtle, with its proprietary platform Rubicon (which integrates offline and online channels automating and optimising omni-channel fulfilment for brands), will also be enabling cross-border commerce solutions for international brands to allow them to reach new customers in newer geographies where the local customers can shop within the same eco-system of e-commerce which they are used to.

CEVA, one of the top global freight forwarders and one of the leading air-freight companies in the world, will handle international air-freight service, local transportation in origin and destination countries and manage custom clearance for the international brands. Under the agreement, CEVA will provide international freight forwarding services for the following countries, US – Singapore, China – Singapore, China – India, India – Singapore, India – Malaysia, and subsequently from Europe to Asia-Pacific region.

Speaking on the partnership, CEO of Ace Turtle Nitin Chhabra said: “In South-east Asia, cross-border e-commerce has a significant contribution in the total e-commerce sales. With the launch of Cross Border solution, our solution is now complete for South-east Asia. Through our platform, brands will be able to expand their reach in [the region]. Our partnership with CEVA is a step towards this direction, as we envisage in providing high class logistic service to enable cross-border business for international brands in South-east Asia.”

Elaine Low, executive vice-president, SEA, CEVA Logistics, said: “We are excited to partner with Ace Turtle in their e-commerce journey, providing logistics solutions including freight management and cross-border trucking across South-east Asia and other regions. We are confident that CEVA’s commitment to operational excellence coupled with Ace Turtle’s technology will increase service delivery quality to all their customers. We look forward to a partnership that creates more value and efficiency in a growing e-commerce market.”

Backed by Singapore based Vertex Ventures and C31 Ventures, the venture capital arm of Capitaland, Ace Turtle’s technology helps to reduce the costs and complexity of omni-channel transformation for enterprise retail clients by using the existing framework of their legacy system.

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