MoneySmart, Singapore’s personal finance comparison website, recently announced a strategic partnership with mobile classifieds app Carousell to reach out to the next generation of mobile-first consumers.
The partnership will see MoneySmart-recommended financial products directly available on the Carousell marketplace, in a new Finance category. While Carousell is known for pre-loved goods, a category is being created exclusively for new products for the first time. The new Finance category will exclusively feature MoneySmart listings, ensuring that listings are trusted and reliable and users can browse for financial products, such as credit cards, personal loans, travel insurance and even property loans on the marketplace. They can also apply for financial products directly within the Carousell app.
“We are thrilled to enter this partnership with Carousell and offer this service to millions of users,” said Vinod Nair, CEO of MoneySmart. “Our expertise in the personal finance space allows us to help users make sense of complex personal finance information, so they can make confident decisions around personal finance products without leaving Carousell’s platform.”
“Partnering with MoneySmart was a natural step for us to bring great value to our users,” said Quek Siu Rui, co-founder and CEO of Carousell. “We want to be a marketplace where Singaporeans can find everything they need on our app – from cars, property, jobs and services to trusted financial products. With MoneySmart’s domain expertise and knowledge in personal finance management, we hope to share the best products from banks and financial institutions with our community.”
Kicking off with credit cards, Carousell users can now tap MoneySmart’s comprehensive database of card offers and information to apply for the card that best suits their spending needs.
Carousell and MoneySmart will subsequently expand the Finance category to include recommendations for travel insurance and savings accounts within the year.
The new Finance category is available to all Singapore users on Carousell’s mobile app.