India’s Samsung Mall powered by AI and machine learning

Companies now have the power to process millions of product records in minutes, using artificial intelligence (AI), without any humans in the loop with Indix’s prediction services. The product AI company recently announced the broad availability of its AI-based prediction services for product categorisation, brand identification, standardised attribute extraction and product clustering.

Using Indix prediction services, e-commerce marketplaces can screen and verify seller content and augment product listing attributes. E-tailers can also verify existing content and accelerate stock keeping unit (SKU) onboarding. Additionally, ad tech companies can standardise advertiser catalogues, enhance ad relevance and power dynamic ads, while affiliates and publishers can automate catalogue management and power product search. Indix added that market research and analytics companies can identify and classify products using just the limited information on electronic receipts.

“From the very beginning we invested in AI and machine learning because there was no other way to handle the amount of product information that we were processing every day,” said Sanjay Parthasarathy, founder and CEO of Indix Corporation. “As a result, we have built a completely automated product information platform that learns continuously.”

Indix has used all four prediction services along with its search ranking and relevance to power the recently released Samsung Mall, to enable consumers to discover and buy products across multiple online shopping sites in India using Samsung smartphones’ cameras, microphones and key inputs.

“We have over two billion product offers on our platform and we built AI-based services to automate our own catalogue management,” said Sri Velamoor, VP of sales and business development at Indix. “Over time, our algorithms have leveraged these billions of data points to learn a normalised taxonomy and schema and compile a brand dictionary, all of which helped standardise our catalogue. Indix is excited to offer these prediction services and metadata to companies that want to improve their product catalogues or structure their product information.”

Indix’s AI-based prediction services, combined with metadata and product content, helps companies automate and accelerate their vision for next generation shopping, advertising, Internet of Things (IoT) and analytics, the company said.

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