Lazada officially launches LazMall and 9.9 sales event

By Muneerah Bee

South-east Asian e-commerce company Lazada recently celebrated the official launch of LazMall which has over 1,000 brands, and tens and thousands of product listings.

According to the company, LazMall only sells authentic and original branded products. If shoppers receive non-authentic products, Lazada promises to give shoppers twice their money back. It also offers a 15-day hassle-free return policy and next day delivery. A curated selection of over 1,000 international and local brands, top-rated online brands as well as authorised brand distributors are available including Estee Lauder, P&G, Apple, Samsung, L’Oreal, Danone and many more.

Damien Haas, South-east Asia online director at Estee Lauder Companies, said: “LazMall is a great milestone in Lazada’s transformation into a premium and brand-focused platform, guaranteeing top service, quality and authenticity. We at Estee Lauder Companies are excited to pioneer these changes together with Lazada teams across South-east Asia.”

Additionally, merchants of all sizes can take advantage of LazMall’s unique seller tools, such as the LazMall badge, Flagship Store and Seller Picks to improve their conversion rate, earn their customers’ trust and sell more.

Lazada also announced the launch of a new extravaganza, dubbed 9.9, across six countries — Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. Themed All You Ever Wanted, shoppers can enjoy greater discounts and bargains, the e-tailer said.

“Lazada is constantly pushing the boundaries of e-commerce and innovating to redefine the shopping experience for shoppers and brands. LazMall is the new way to shop and we are pulling out all the stops to help brands expand their reach and meet their customers’ evolving needs and preferences,” said Jing Yin (pictured), co-president, Lazada Group.

He added: “We live in a time-starved world where there are many distractions screaming for our attention. What makes or breaks an e-commerce operation is its ability to continually engage its consumers so that they repeatedly return to purchase.”

Shoppers can start adding items to their cart before the 9.9 online sale begins at midnight (local time in the respective countries) on 9 September this year.

On that day, consumers can expect over 215,000 deals and discounts, surprise boxes that will be offered by 99 brands, as well as promotions and discounts through three new games.

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