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Magazines Archives - 2008 July
Study sees ample e-tailing
opportunities in China
Story 8 - Ecommerce
THE popularity of fashion and female interest
Internet sites in China poses great opportunities for companies in the
country, reported the latest study by research firm The Nielsen Company’s
online arm.
Based on Nielsen Online’s survey, conducted from April-May 2008, Chinese
Internet users who visit lifestyle, fashion and female-related sites have
high spending power. The report reveals that over half of those who visit
such sites are holders of bachelor’s degrees or higher, while 60% work for
private firms and foreign companies, or are freelancers or university
students with an average annual income of RMB63,400 (US$9,213.51).
Nielsen Online placed the most frequent visitors between the ages of 20
and 30. The survey monitored seven million unique browsers and more than
12.3 million sessions weekly.
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