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Magazines Archives - 2008 November
Holiday sales: How much of
this will be washed out by
the economic storm?
Story 1 - One Viewpoint
The raging US credit crunch dragging the world into financial turmoil has
sent Asian financial markets reeling and stock indices plummeting to multiyear
lows. Economies in the region now face a worse-than-gloomy outlook,
with many on the brink of recession. Consumer confidence has in turn taken
flight, plunging consumer markets into grave uncertainties. Just how badly
will this maul the year-end holiday day shopping — typically a major retail
season? Clearly, much depends on how the financial mayhem pans out.
Glimpses of the likely scenarios may be gleaned from recent surveys back at
the source and epicentre of this global crisis — the US consumer market. By
Steven HL Goh
Steven HL Goh is the executive chairman of RETAIL ASIA. He is also the CEO
of The Business Company, a consulting firm advising multinational
retailers on retail strategies and business development opportunities in
the Asia-Pacific.
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