Magazines Archives - 2009 August

Mobile Web and social networks - Part 1: The next big thing in marketing communications is already here and is totally awesome
Story 1 - One Viewpoint

The current phenomena of the mobile Web and social-networking media have been breathtaking. First, they have taken the world by storm and transformed the global online population landscape. Second, they have expanded the dimension of the Internet and unleashed a novel set of very compelling media opportunities to reach out to consumers. The mobile Web and the social networks have effectively caused a new paradigm in consumer-marketing communications. And their scale and scope are totally awesome. They will have dramatic impact on Asian retailers’ marketing strategies. Those who miss them might well end up missing the boat entirely going forward. by Steven HL Goh

Steven HL Goh is the executive chairman of RETAIL ASIA. He is also CEO of The Business Company, a consulting firm advising multinational retailers on retail strategies and business development opportunities in the Asia-Pacific.

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