Magazines Archives - 2009 November

MRCB Land to transform KL Sentral Park into a smart urban centre
Story 12 - Property Update

KL Sentral Park, a RM720-million (US$210-million), state-of-the-art urban centre development in
Kuala Lumpur Sentral, will offer seamless connectivity, a creative working environment and contemporary business lifestyle when it is completed in 2011, thanks to a three-party collaboration
initiated by the developer MRCB Land.

MRCB Land, the property division of Malaysian Resources Corporation Berhad (MRCB) has signed a Memorandum of Understanding (MOU) with Cisco and Datacraft Advanced Network Services Sdn Bhd to collaborate on the transformation of MRCB Land’s developments into smart and connected urban centres starting with KL Sentral Park.

Situated adjacent to Stesen Sentral Kuala Lumpur, which is Malaysia’s largest transit hub, KL Sentral Park will offer contemporary office buildings, high-end retail shops, business centres, hospitality zones and green spaces that will be seamlessly integrated, earning it the distinctive tag as the green lung of
Kuala Lumpur Sentral.

“We believe that by building and operating our properties with cuttingedge information technology, we will not only improve efficiency, public safety and security, but also drive new revenue streams and, more importantly, benefit our consumers,” said Shahril Ridza Ridzuan, MRCB’s group managing director at the MOU signing last month.

“The success of this model will determine the adoption of a similar concept in MRCB Land’s future developments and we look forward to continuing collaborations with Cisco and Datacraft in
our drive to be a world-class developer,” he added.

The MOU is the culmination of a new business-modelling discovery series undertaken by Cisco and Datacraft for MRCB Land. It involved the identification of innovative service portfolios and replicable ICT solutions that promote sustainable, green and smart urban development practices. As a result, MRCB
Land’s building services portfolio and last-mile services will be managed internally by a new organisational entity, resulting in greater efficiency and revenue returns, said MRCB Land in a
press statement.

The solutions deployed under this initiative are expected to raise the value of KL Sentral Park and deliver significant savings on MRCB Land’s operational and capital expenses while increasing
service revenues between 30% and 40%. The implementation of Cisco Connected Real Estate solutions in KL Sentral Park is projected to provide a return on investment in less than 36 months.

Said Anne Abraham, managing director of Cisco Malaysia: “By embracing the network as the fourth utility, MRCB Land is moving away from traditional real estate to focus on providing smarter,
connected and greener buildings with world-class services. This collaboration marks a key milestone in Cisco’s longer-term ambition to transform the way buildings are developed, operated and experienced in Malaysia.”

As the prime systems integrator,“Datacraft’s role is critical in ensuring that the deployment meets the collaborative objectives of each party”, said Bill Padfield, CEO of Datacraft Asia. KL Sentral Park tenants and patrons will also enjoy free WiFi connection, which will provide uninterrupted connectivity
within the development.

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