Singapore supermarket chain NTUC FairPrice today officially announced a strategic partnership with Tesco, a leading multi-national food retailer based in the United Kingdom, to cater to the evolving needs of Singapore consumers through a wider range of quality international food products and a new Tesco finest* store-in-store retail experience.
Over 400 Tesco products offering a wide range of quality international food products at great value will be available across almost 60 FairPrice stores island-wide and on FairPrice Online.
The range also includes Tesco finest*, with products such as Fair Trade certified coffees, authentic Italian pasta from Gragano, traditional British biscuits and a large selection of award-winning quality wines around the world.
Seah Kian Peng, CEO, NTUC FairPrice said: “This strategic partnership will help boost our ongoing efforts in catering to the changing lifestyles and tastes of our customers. With like-minded partners, we are able to leverage on our respective strengths and benefit customers at our stores by offering an even wider range and choice of quality international food products at great value.”
Tony Hoggett, CEO of Tesco in Asia added: “FairPrice shares our dedication and commitment to serving the evolving needs of our customers. With FairPrice’s local expertise and Tesco’s track record of sourcing great quality products from around the world at affordable prices, we are confident that together we can offer unrivalled quality and value to shoppers in Singapore.”
The partnership will look to further extend the Tesco range to include a greater variety of packaged and chilled foods in future.