Visual content solutions, provider Olapic recently announced its strategic expansion in the Asia-Pacific region to help support the growing use of influencer and user-generated content by brands.
In collaboration with its parent company, Monotype, Olapic will occupy office space in Hong Kong, Tokyo and within the LEVEL3 workspace (created by Unilever Foundry and Padang & Co.) in Singapore to service brands across the region.
Brands in Asia-Pacific can use Olapic’s earned content platform for the collection, moderation, and distribution of influencer and user-generated content, while taking advantage of new formats such as its Content in Motion vertical video solution.
“Modern consumers are demanding more from brands than ever before. From personalised messaging and offers, to seeking authentic brands that align with their personalities and value sets, consumers no longer have the patience for disjointed or irrelevant experiences,” said Jose de Cabo, co-founder, Olapic.
“We look forward to working with brands in Asia-Pacific to help them build deeper, more meaningful relationships with their customers through the use of UGC and other innovative content formats,” he added.
Olapic’s current client include apparel, beauty, footwear and jewellery brands.