Online direct-to-consumer apparel brand GRANA has joined convenience store chain 7-Eleven as their exclusive partner in Hong Kong to roll out convenient free returns for customers, in a move to enhance the online shopping experience for customers with drop-offs to suit their fast-paced lifestyles.
The new offering makes returns simple and easy for customers, with return sheets and prepaid labels included in all GRANA orders. Customers can now return items to more than 330 7-Eleven stores in Hong Kong, removing the need to get in touch with the customer service team and eliminating costs involved for returns. The list of stores is available here.
“Hong Kong is our first market to introduce anytime, anywhere returns with 7-Eleven. As a young start-up operating in the e-commerce space, elevating the post-purchase experience is important to keep our millennial customers satisfied. Consumers want their experience with retailers to be authentic, convenient, and simple. One bad experience, especially with returns can negatively impact brand love and have a ripple effect online and offline. We’ve been working behind-the-scenes to implement new ways to improve our return processes,” said Luke Grana, CEO and founder at GRANA.
Customers can still choose to drop off returns, within 30 days of receiving the items to GRANA’s centralised warehouse in Wong Chuk Hang.