By Muneerah Bee
The Seoul Design Foundation announced that it will participate in ‘Maison&Objet’ – a professional trade fair dedicated to lifestyle, decoration and design — in France.
The DDP Store in the venue of the exhibition will showcase a wide variety of Korean handicraft such as home interior accessories, stationery and homeware. They were made by five South Korean design companies — STUDIO IGI, Choisy, Lightree, SPEXTRUM and DREAMSKY — and by craftspeople of the Mapo Bukchon Craft Arts Center funded by the Seoul Design Foundation.
According to the organisation, Dongdaemun Design Plaza (DDP) is the world’s largest atypical architecture built in Seoul as a base for the country’s creative industry which will lead the development of the capital city of South Korea. The landmark was designed by renowned architect, Zaha Hadid with the theme of Dream, Create and Enjoy at DDP. The plaza searches for new ideas, various talents and a better life. It also promotes the creative industry, fosters talent and offers open workspace for citizens.
Run by the Seoul Design Foundation, the DDP Store is a design shop that makes and sells arts and crafts reflecting the identity of DDP featuring the latest trends of Seoul design in the store.
The Seoul Design Foundation revealed it has won orders and provided counselling services steadily owing to positive responses from buyers since it debuted in Maison&Objet in 2010.
“I hope this exhibition will serve as a chance to let the world know [about] Seoul design, which is at the centre of [South] Korea’s creative industry,” an official of the fund said.