UPS expands My Choice Service in Asia to facilitate e-commerce demand

By Muneerah Bee

Multinational package delivery and supply chain management company UPS recently announced the global expansion of UPS My Choice service to 96 additional countries and territories, bringing the total to 112 served.

With the entrance into countries and regions in Asia-Pacific, Africa, the Indian Subcontinent, Caribbean and Central and South America, Middle East and Oceania, and an expansion in Europe, this package-delivery management service has the ability to help more busy consumers and consignees around the world to track, schedule and redirect their packages, the company said.

In Asia-Pacific, UPS My Choice will be introduced in 13 markets, including Australia, China, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. This expansion, the largest since the service was launched seven years ago, comes as membership in UPS My Choice crosses the 52 million-member mark worldwide. This combination of scale and geography provides shippers a distinct advantage as cross-border shopping increases, according to UPS.

Every UPS My Choice user will have access to e-mail and text notifications that a delivery is on its way, a day before delivery alert and a delivery notification. In countries and territories where technology allows delivery change options, users can route packages to another address, opt to hold the delivery or reschedule for delivery on another day. 

The firm revealed the service expansion is reflective of the impact e-commerce is having on global and intra-Asia trade. According to the 2018 global UPS Pulse of the Online Shopper study, consumers in Asia are increasingly shopping beyond their own borders to buy from overseas retailers, with 55% of respondents indicating that they had made one or more international e-commerce purchases within the three months prior to the survey. Among those, 77% were purchased from retailers based in Asia.

“While UPS has offered package tracking for more than a quarter of a century, we know that consumers today expect even more flexibility, control and convenience,” said Ross McCullough, president, UPS Asia-Pacific Region. “The expansion of UPS My Choice into Asia, and other regions of the world, will equip shippers and consumers with the tools they need to keep businesses and personal schedules running more smoothly, leading to a happier and easier transaction for everyone involved. With a new member signing up for UPS My Choice every four seconds, it’s easy to see that the benefits are valuable to online shoppers.”

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