To meet the needs of the rapidly evolving and growing payments technology landscape in India, payments and commerce solutions provider Verifone and software and payment processing provider Ezetap recently announced a partnership to enable merchants to adopt in-store and online payment acceptance more quickly and easily.
The scope and scale of the collaboration will bring together Verifone’s “best-in-class” payment solutions and services and Ezetap’s expertise in software and payment processing to deliver simple and secure checkout experiences for merchants and their customers in any sector.
“The payments industry has undergone a global transformation in the last few years and India is on a fast track to match developed countries in terms of technology requirements and consumer demand,” said Abhijit Bose, chief executive officer, Ezetap. “The combination of Ezetap’s software capabilities and processing flexibility with Verifone’s range of payment solutions and services, will provide merchants with a one-stop, next-generation solution that can deliver differentiated experiences to their customers using customised software, real-time data and value-added services.”
“India is quickly evolving toward a cashless economy and we look forward to working with Ezetap to support merchants through this transition by enabling them to better serve their customers whether they are paying at an online merchant, at home for deliveries, or at their favourite department store,” said Vinayak Prasad, general manager of South Asia, Verifone. “With Ezetap’s powerful gateway to all major banks in India, Verifone will be able accept a variety of payment types that will allow consumers to shop anywhere with their debit or credit card, mobile wallet, and even with the local QR scanner and mandated biometric authentication.”
The partnership will also make it simple and convenient for businesses in India to leverage the highly secure range of Verifone payment solutions, in addition to all mobile point-of-sale (POS) solutions. Together, the companies will work together to develop turn-key, end-to-end solutions that incorporate a variety of applications such as accounting, payroll, real-time inventory management and loyalty programmes.