Visa debuts interactive shopping experience for 2018 Winter Olympics

Team Visa athlete Hilary Knight purchases Team USA Olympic merchandise at Visa’s Winter Olympics Innovation & Commerce event on Thursday, Dec. 7, 2017 in New York. Today, Visa announced a first-of-its-kind interactive shopping experience that will allow fans, watching at home, to dress like their favorite Olympian. More details visit: (Amy Sussman/AP Images for Visa)

Fans watching the Olympic and Paralympic Winter Games PyeongChang 2018 at home will be able to buy Team USA apparel with just a few clicks using Visa Checkout.

For the first time during the Olympic Winter Games, National Broadcasting Company (NBC) will direct viewers to a newly launched platform where they can browse and buy gear from the Team USA Shop worn by athletes. This new platform is an extension of Visa’s Olympic Winter Games commerce experience, including the recently announced wearable payment devices, such as payment-enabled gloves, commemorative stickers and Olympic Winter Games pins, all commercially available in South Korea. The wearables allow fans and athletes to complete seamless and secure payments with a simple tap at any contactless-enabled terminal.

In an effort to make the online checkout process faster and simpler for fans, Visa, the official payment technology partner of the Olympic and Paralympic Games, is the preferred payment method on the shopping platform, and fans can spend more time catching medal-worthy moments by paying with Visa Checkout.

“Visa is constantly looking for new and innovative ways to bring seamless commerce experiences to fans,” said Chris Curtin, chief brand and innovation marketing officer at Visa. “While the wearables will transform the payment experiences for fans attending the Games, this integrated shopping experience is Visa’s way of imbedding the future of retail into the viewing experience for those fans cheering on Team USA at home.”

As home to the Olympic Winter Games, broadcast television network NBC will integrate the platform into on-air prompts and digital channels, directing fans to a new shopping experience that features similar products to what they are seeing on athletes, such as sweatshirts, beanies, mittens, t-shirts, hats and more. While the platform is now live with apparel available for purchase, the Opening Ceremony will mark the first time the shopping platform will update in real-time, and continue throughout the Games.

“We are committed to making the at-home viewing experience as engaging for fans as possible,” said Dan Lovinger, EVP, Ad Sales and Sales Marketing, NBC Sports Group. “Incorporating a retail component into our broadcast is just another way fans can bring the Games into their home and support their favourite athletes.”

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