Since launching for merchants in February this year, WhereIsWhere, Singapore’s first free location-based discovery platform connecting bricks-and-mortar retailers to nearby consumers, has crossed more than 1,500 Singapore locations.
Michael Leong, industry advisor of WhereIsWhere said that consumers’ lack of awareness on retailers’ products and service offerings, locations, ongoing deals and promotions have resulted in low in-store traffic, and in turn, lower revenue. “The absence of a platform for differentiating their product and service offerings remains a key challenge facing many offline retailers. With WhereIsWhere’s location-based marketing platform, we hope to offer businesses a time- and cost-effective targeting solution to help them optimise marketing and sales efforts, and converting nearby consumers into customers,” he added.
The platform has forged and continues to nurture a number of strategic partnerships with brands including hair and beauty chain Jean Yip; F&B outlets Sushi Express and Old Chang Kee; and departmental stores and shopping malls including Millenia Walk and I12 Katong. More partners and locations are in the pipeline.
Diane Aw, head of Retail of Millenia Walk said: “We are actively using social and new media to drive traffic and conversion and have been on the lookout for another complementary medium which can provide the mall and its tenants a channel to regularly announce events, offers and new-to market products especially in real time. The discovery app WhereIsWhere fits our requirements nicely and we look forward to this platform’s versatility and dexterity in supplementing our existing marketing efforts.”
WhereIsWhere’s mobile app for consumers will launch in June 2018.