Zalora hires new chief marketing officer

By Muneerah Bee

Online fashion retailer Zalora recently announced the appointment of Elias Pour as chief marketing officer. Pour will lead a team of over 150 people, overseeing the full marketing operations of Zalora Group.

Pour joins Zalora from Red Bull where he held the position as head of Digital and was responsible for the brand’s digital marketing, content production and e-commerce sales in Asia-Pacific.

The e-tailer, which has a presence in Singapore, Indonesia, Malaysia, the Philippines, Hong Kong and Taiwan, said Pour brings a wealth of knowledge, experience and a successful track record across a wide range of vertical industries and regions.

Early in his career, he worked in Sweden and Denmark and held key management positions for Volvo, Danske Bank and Telenor. Pour has been based in Sydney, Australia in the last eight years, working for renowned brands such as Adobe, Commonwealth Bank of Australia and most recently, Red Bull.

Patrick Schmidt, co-CEO of Global Fashion Group, shared: “As Zalora enters a new phase of growth, we welcome new talents to join us and Elias is a perfect addition to the management team given his experience in leading high-profile business development and marketing teams across different industries. I am confident that under his leadership, Zalora will continue to provide fashion consumers in Asia, the best online and mobile shopping experience possible and achieve its full potential as the region’s fashion retail powerhouse.”

Global Fashion Group collaborates with more than 3,000 international and regional brands, including Zalora.

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